Five steps – from idea to final explainer

Explain Agency’s productions follow a clear plan. Here are the key steps.

1. Kickoff meeting

The process begins with an in-depth conversation with the client. Together, we review the topic and communication needs. Explain Agency takes on the role of a journalist, listens carefully, and asks plenty of questions.

2. The script comes to life

Once we fully understand the subject, we produce a script that conveys the key points clearly and concisely. Next, the client reviews the script.

3. Storyboard

After the client approves the script, we create a storyboard that outlines the video, scene by scene.

4. Video production begins

Once the client has approved the storyboard, we begin producing the video. The video is then shared with the client for review, initially without audio.

5. Audio and final touches

Finally, once the visual elements are approved, the voice-over is recorded. We also add sound effects and music, if that’s part of the agreement. The final video is delivered in a standard file format that works on virtually all platforms.