Explain Agency is …

… an animation and communications company that produces explainer videos with a journalistic approach. You can read more about the approach here.

The company is based in Copenhagen. It was founded by me, Thomas Møller Larsen. This is what I look like:

More than ten years of experience with leading media

For more than ten years, I have worked as a journalist for leading Danish media, and I continue to do so. I also teach at the Danish School of Media and Journalism.

In 2020, I founded Explain Agency to address the growing need for formats that simplify complex topics – with explainer videos being one of the most powerful solutions.

Organisations and businesses have shown great interest in the product. As a result, Explain Agency primarily focuses on these sectors, while also being open to projects in media and education.

I maintain a clear distinction between editorial and non-editorial work, however: As a journalist, I uphold neutrality and remain independent of economic and political interests.

A special focus on the script

Drawing on extensive journalistic experience, I can quickly dive into even the most complex topics and transform them into clear, accessible language.

That’s why I usually take the lead in writing the scripts for the videos produced by Explain Agency, always in close collaboration with the client.

The script is the backbone of an explainer video: It lays the foundation, is voiced in the video, and appears as subtitles.

I also handle most of the illustration and animation work myself but collaborate with talented partners whenever it benefits the project.

Additional services

Explainer videos are the core product, but Explain Agency can also handle related tasks, similar to larger agencies.

This could include written content, standalone animations, or consulting services: If your organisation has complex knowledge that needs sharing, I can guide you.

To learn more about my professional background, visit my LinkedIn profile.

While based in Denmark, Explain Agency also works with clients internationally.