Explain Agency is …

… a Danish communications agency that specialises in explainer videos with a journalistic approach.

I, Thomas Møller Larsen, founded the company in 2020 because there is a growing need for text and video explaining complex topics in a concise and precise manner. When done right, explainer videos are powerful tools for making complex topics more simple and accessible.

This is what I look like:

Ten years of experience from leading media

For more than ten years, I have worked as a journalist for leading Danish media, and I continue to do so while also teaching at the Danish School of Media and Journalism (DMJX).

I also have a background as a visual artist and in Explain Agency, I combine the two skill sets. Typically, I draw and animate the explainer videos myself. For some projects, however, I hire an external animator. I also involve other professionals, such as voice-over artists, translators, and more, for many of the videos.

Explain Agency primarily serves organisations and companies as these have shown great interest in the concept and the product. But we are up for hire for editorial productions as well.

When doing journalism, I operate from a neutral position, independent of economic and political interests.

Related services

While the core product is explainer videos, Explain Agency can also assist with related tasks such as copywriting, illustration, animation, and e-learning.

I can also provide consultancy services: if your organisation faces challenges in conveying complex messages, I can offer guidance.

You can learn more about Explain Agency’s approach to explainer videos here, and you can find additional information about me on my LinkedIn page or this website dedicated to my journalistic work.

Explain Agency is based in Copenhagen, Denmark, but clients abroad are welcome to get in touch as well.